Adebayo Oke-Lawal is one of those young people that have made and are still making their impact in the Nigerian Fashion industry. His time so far in the industry is proof that no one is too young to go after their dreams or know what they want. We decided to have a chat with this awesome styljunki member.
Hi Bayo, I went through most your work and I think it’s pretty good. I almost want a few pieces, who do I have to talk to? And please give me a price range.
Lol, thank you so much. For now you can email firstname.lastname@example.org or call +347037559787 . But when the new collection comes out in October, we will update you with the store names and addresses you can buy the pieces
I am particularly impressed with the Ankara shorts, what inspired that?
It was inspired by my life and my love for travelling. Was designing pieces for an Afrocentric summer experience and that’s where the shorts came from.
How long have you been at this (the fashion Business?) and what do you know now that you didn’t know before?
I started working in fashion when I was in university, about 4 years ago, started off interning with designers – interned with Kiki Kamanu and then Zebra Living. Also started writing for magazines, contributed to quite a number (still do) and of course styling which I did and still do under the image consultancy brand called BUBAAI; styling celebrities and magazines all over Nigeria. All of this was in preparation for the creation of orange culture; I knew where I was going and wanted to pay my dues. The dues I paid helped me create networks that pushed me speedily to where I am today, with my foot properly cemented in the Nigerian fashion industry and hopefully soon the world. I now know Fashion for me is what makes me happy, it fulfills me, and it excites me, it’s a part of who I am and who I hope to be
I’ve always wanted to be a creative director of something or of some place. I almost envy you. What’s a typical business day like in your shoes?
Lol. No day is the same as a creative. Which is what makes it exciting
Which is easier to do, clothes for men or clothes for women?
None is easier. I just prefer one Who would you love to dress like if you had the chance to?
Dress like? In terms of personal style; No one really .I like my personal style; it’s easy and it’s me.
Where do you go to unwind ?
Anywhere with my friends, as long as its safe. lol
What position would you say Orange culture occupies in the industry right now, and where do you see it going in the nearest future?
I would say orange culture stands out because of its very quirky aesthetic, a lot of menswear brands in Nigeria are more about suits and the general “manly appeal’, orange culture is more about telling a young adventurous quirks story, it’s a unique brand that isn’t trying to appeal to everyone but to the ones that find themselves in its many adventures .In the nearest future? We’ll just have to wait and see
What are some of the challenges you have faced as a label in this country?
Acceptance; Sometimes being different isn’t necessarily easy.
What would you say are the elements of a good collection?
Originality, creativity and cohesiveness
If I had all the money in the world, I would appear irreverent, nonchalant and expensive at the same time. How would you describe your sense of style?
It’s just me, simple, fun and genuine
Finally, I always wanted a double breasted blazer, how much would you charge to make one for me and how long would it take?
Lol, Male or female? Come over to the store.
check out Orange culture’s profile (lookbook and info) -> http://styljunki.com/2012/07/01/orange-culture/
feel free to drop your questions for Adebayo in the comment section.